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<a href="https://mailchi.mp/a7f9a277f2a9/erw2018?e=d606fafb80" style="word-wrap:break-word; color:#606060; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">View this email in your browser</a>
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<h2 dir="ltr" id="docs-internal-guid-bac8e848-bb60-87c7-ab87-e378814365fd" style="margin:0; padding:0; display:block; font-family:Helvetica; font-size:26px; font-style:normal; font-weight:bold; line-height:125%; letter-spacing:-.75px; text-align:left; color:#404040!important">
European Robotics Week 2018 Kick-off</h2>
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<strong>Dear #ERW2018 Event Organisers,</strong><br>
<br>
The European Robotics Week (ERW) celebrates Europe as a leader in Robotics technology development by offering the general public one week of hundreds of interactive events.<br>
To start rolling #ERW2018, read our kick-off article below.<br>
Together we can make this an even greater success and organise over 1000 events in Europe this year!<br>
<br>
Kind regards,<br>
<br>
Lavinia Cinca<br>
PR/ Marketing Manager<br>
euRobotics </td>
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Lessons learned and report from #ERW2017</h3>
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The European Robotics Week 2018 (#ERW2018) is on its way. <br>
euRobotics invites National Coordinators and event organisers to start organising #ERW2018, and already
<a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=cf2df1be5a&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">
sign-up</a> their events on <a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=034d31e212&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">
the dedicated map</a>. National coordinators actively promote the Week in their country among robotics organizations and encourage them to organise various robotics events for the public. euRobotics has an
<a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=7ce40ddd6f&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">
enhanced page on the website to promote the national coordinators</a> and show gratitude for their involvement. Suggestions for coordinators at national or regional levels can be sent at
<a href="mailto:secretariat@eu-robotics.net" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">
secretariat@eu-robotics.net</a>.<br>
<br>
To ensure a smooth preparation, euRobotics drafted the <a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=b15de58181&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">
report of ERW2017</a> and a set of recommendations following the National Coordinators Meeting 2017, held in Brussels. The ERW2018 National Coordinators Meeting is taking place on 13 September 2018, in Gent (Belgium).<br>
Taking the key points identified by delegates under the three themes of the National Coordinators Meeting 2017, Outreach, Sponsorship and Education, together with subsequent discussion, the following recommendations can be drawn (<em>based on summary prepared
by</em><em> Stephen Doswell for euRobotics</em>).<br>
<br>
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<span>National coordinators can:</span></h4>
<ul>
<li style="">Develop a <strong>standard sponsorship protocol</strong> and package to set out a process for sponsorship and the forms it can take, to provide clarity and guidance to ERW event organisers and, of course, to potential sponsors, with tips for sponsors
on how to make the best use of sponsoring ERW. See example of the<strong> #ERW2018 Central event</strong> (16-18 November 2018, at the
<a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=514cc3c755&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">
Augsburg Innovationspark</a>, Germany) <a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=aca2ca6578&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">
Platinum, Gold, Silver and Bronze sponsoring packs, as well as standalone options</a>, such as booth only.
</li><li style="">Develop a <strong>standard approach</strong> for ERW event organisers
<strong>to form and pursue links with universities</strong>. </li><li style="">Use the potential of ERW to <strong>forge cross-sector collaborations and alliances</strong> between commercial organisations, universities, NGOs and other interested parties and develop an activity programme based on these alliances, such as school
and company exchange visits. </li><li style="">Target each stratum of society from children to politicians to ‘third age’ senior citizens
<strong>to create a robotics engagement strategy, using ERW as its focus.</strong>
</li><li style=""><strong>Explore the availability of discretionary budgets </strong>at regional or national government level or through private foundations, to increase funding available for ERW and disseminate it to local event organisers.
</li><li style=""><strong>Develop scalable kits</strong> to meet a range of budgets. </li><li style="">Build interest in ERW by <strong>taking part in technology festivals</strong> and related events.
</li><li style=""><strong>Pursue the creation of robotics clubs targeted at disadvantaged areas</strong> and attract funding allocated for economic stimulation and skills training within communities.
</li><li style=""><strong>Create networks of contacts for ERW using existing networks</strong>, such as multinational company subsidiaries.
</li><li style=""><strong>Make use of euRobotics </strong>as an advocate, broker and source of expertise about communication for the robotics sector, including some standard rules of engagement for optimising communication opportunities.
</li><li style=""><strong>Create branded certificates or online badges </strong>for universities, schools, companies and other ERW participants to confer identity, status and recognition as well as promotional benefits.
</li><li style=""><strong>Leverage the energy and enthusiasm of the other movements </strong>
such as Code Week to provide another battalion of support for ERW. </li></ul>
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</h4>
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Event organisers can:</h4>
<ul>
<li style=""><strong>Develop relationships with target media outlets</strong>, including local newspapers and sector-specific media both to gain coverage for ERW events and to build a sustained media presence for topics around the broad theme of robotics.
</li><li style=""><strong>Develop a speaker programme</strong> to talk externally about ERW, identifying conference and other platform opportunities, making systematic use of these to promote ERW and robotics.
</li><li style=""><strong>Seek out organisations accessible to the public (museums</strong><strong>)</strong> to showcase robots and robotics.
</li></ul>
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<a class="mcnButton " title="Read the ERW2017 report" href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=52e9bf4ea9&e=d606fafb80" style="font-weight:bold; letter-spacing:normal; line-height:100%; text-align:center; text-decoration:none; color:#FFFFFF; word-wrap:break-word" target="_blank" rel="noopener noreferrer">Read
the ERW2017 report</a> </td>
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European Robotics Week 2018 (#ERW2018)<br>
Central event: Sponsoring & exhibition</h3>
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The<strong> ERW2018 Central event</strong> will be held on 16-18 November 2018, at
<a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=edfd9ab018&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">
Augsburg Innovationspark</a>, Germany.<br>
<br>
The event is offering opportunities for making prospective partners visible. Check our
<a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=df4780b0a3&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">
sponsoring packs, as well as standalone options</a>. </td>
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<a class="mcnButton " title="Read the full text" href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=4686863c58&e=d606fafb80" style="font-weight:bold; letter-spacing:normal; line-height:100%; text-align:center; text-decoration:none; color:#FFFFFF; word-wrap:break-word" target="_blank" rel="noopener noreferrer">Read
the full text</a> </td>
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Additional information</h3>
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<strong>Website</strong>: <a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=cb41f1d5e1&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">www.eu-robotics.net/robotics_week</a><br>
<strong>European events</strong>: <a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=d9de154ae6&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">www.eu-robotics.net/robotics_week/events/index.html</a><br>
<br>
<strong>Branding</strong> <strong>guidelines</strong>: <a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=933c8e9efd&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">
https://www.eu-robotics.net/robotics_week/branding/index.html</a><br>
<strong>ERW2017 Event report</strong>: <a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=9ad8f47a61&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">
https://www.eu-robotics.net/robotics_week/upload/ERW2017-report-150ppi-final.pdf</a><br>
<br>
<strong>Pictures Gallery ERW2017 Central event: </strong><a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=6d558eb056&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">https://www.eu-robotics.net/sparc/newsroom/galleries/erw2017-pictures-gallery.html</a><br>
<strong>National coordinators: </strong><a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=08baf9f2f4&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">https://www.eu-robotics.net/robotics_week/national-coordinators/index.html</a><br>
<br>
<strong>Social Media</strong><br>
Hashtag #ERW2018<br>
<strong>Twitter</strong>: <a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=24df3048d6&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">twitter.com/eu_Robotics</a>
<a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=7789363c60&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">
twitter.com/SPARCrobotics</a><br>
<strong>Facebook</strong>: <a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=49cf77020b&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">www.facebook.com/euRobotics</a>
<a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=688a1b2e26&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">
www.facebook.com/SPARCrobotics/</a><br>
<strong>LinkedIn</strong>: <a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=e27b72c843&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">www.linkedin.com/company/eurobotics-aisbl</a><br>
<strong>Youtube</strong>: <a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=41dfc31002&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">
https://www.youtube.com/user/euRobotics </a><br>
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European Robotics Week</h3>
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<div>ERW was conceived in 2011 with the desire of the European Robotics community to bring robotics research and development closer to the public and to build the future Robotics Society.The European Robotics Week is organised under SPARC, the public-private
partnership for robotics between euRobotics and the European Commission.<br>
<br>
The European Robotics Week 2018 (#ERW2018) will take place on 16-25 November 2018. The Central event will be hosted at the
<a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=980bfe31c0&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">
Augsburg Innovationspark</a>, Germany.<br>
<br>
You can start uploading your #ERW2018 activities at <a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=7513d1addf&e=d606fafb80" style="word-wrap:break-word; color:#6DC6DD; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">
www.robotics-week.eu</a></div>
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euRobotics is a non-profit organisation based in Brussels. It was founded in September 2012 with the aim to strengthen Europe’s competitiveness and to ensure industrial leadership of manufacturers, providers and end-users of robotics technology-based systems
and services.<br>
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One of the association’s main missions is to collaborate with the European Commission (EC) to develop and implement a strategy and a roadmap for research, technological development and innovation in robotics.<br>
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More than 250 member organisations from European industry, research, and associations are members of euRobotics. Members are established in the EU or associated countries.
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<strong>euRobotics </strong><br>
BluePoint Brussels<br>
Boulevard A. Reyers 80<br>
1030 Brussels<br>
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Phone: +32 2 706 8198<br>
Fax: + 32 2 706 8289<br>
Email: <a href="mailto:secretariat@eu-robotics.net" style="word-wrap:break-word; color:#606060; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">secretariat@eu-robotics.net</a><br>
Website: <a href="https://eu-robotics.us9.list-manage.com/track/click?u=36b89872e2810a58c7223f042&id=57afab5171&e=d606fafb80" style="word-wrap:break-word; color:#606060; font-weight:normal; text-decoration:underline" target="_blank" rel="noopener noreferrer">
www.eu-robotics.net</a></div>
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<em>Copyright © *|2018|* *|euRobotics aisbl|*, All rights reserved.</em><br>
*|ERW2018 Newsletter|*<br>
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The General Data Protection Regulation (GDPR) came into effect on 25 May 2018, harmonizing existing data protection legislation within the European Union. euRobotics is committed to ensure your data is treated with the highest standards.<br>
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